The challenge in this visual identity was to shine a light on the authenticity and truth of the photographs of Histórias do Nascer. Paying homage to each moment, in all their strength, and also the birthing of new families.
Here, the idea is to show the flourishing of new lives: the lives that are brought upon this world and the transformation of women into mothers, men into fathers. The visual language is filled with irregular strokes, sticking to the raw emotions of the birthing process as it is: a journey with no perfect edges.
Para homenagear a viagem mais especial da vida, a identidade possui selos que enriquecem esta metáfora.
To honor life's most special trip, the identity also has stamps that enrich this metaphor.