Um centro oftalmológico que é referência no estado e dentro da área médica, mas não possui uma imagem consolidada enquanto marca. Com a mudança de marca e uma nova sede por vir, o DiagLaser precisava de um novo posicionamento para ter visibilidade para todos os seus públicos de interesse.
Após dinâmica de matriz de atributos, foi traçado um diagnóstico alinhado à percepção do público interno e que correspondesse aos objetivos de mercado da empresa:
An ophthalmic complex that is reference to the entire state needed a strong image and brand positioning. With the new logo and an upcoming new headquarters, DiagLaser had to communicate clearly to their public.
After a brand dynamic, a diagnosis was traced, aligned with the internal public's perception:
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/3fb653b3-26fa-4ec8-9db3-c8c018ef2cc4_rw_1920.png?h=cf46d627e4597805e241ceacf87bb64d)
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/bc96a036-c137-4095-9cf8-c43f1c4ea754_rw_1920.png?h=b572b7e4b3f6ae393b360ff6df1c23ed)
A partir da definição do posicionamento, foi estabelecida uma linha visual para comunicar os pilares da empresa de modo coerente e moderno. O resultado é uma comunicação clara e diferenciada no segmento, que mantém a seriedade de uma instituição médica com um toque humano.
By defining the brand's positioning, it was also established a visual identity to unify the company's pilars in a coherent and innovative way. The result is a very clear visual language, that defies the standard communications inside the segment, albeit it still stands as a serious medical instituion with a human touch.
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/31180766-7a1e-4ac2-8dfe-d1018d2d9dda_rw_1920.png?h=c8051dba0a688681510739f512e8c45d)
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/23ffa66b-36f8-47e8-a635-1a2f6326af57_rw_1920.png?h=9ab679556814c7d99793ed4c84bd2469)
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/7f249f4a-8cc3-46bc-8c69-1f317e4d11bb_rw_3840.png?h=960ae68a863ea7aadacd962a54ab879d)
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/0f7a4da2-8acc-4f73-b324-c5bb7ef771fa_rw_1920.png?h=81d8f60a7d621d78913ec89c97e081d8)
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/4a018250-108c-4aa0-a8fb-0501fb55696f_rw_1920.png?h=2dfb932a9e8574381a0f4469a1728e83)
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/314752c7-c491-41a3-ab16-079c53280a68_rw_1920.png?h=6cc070a768316c9e35927fe317b29f6f)
![](https://cdn.myportfolio.com/9680057f3ec482d4aef897d1f5dadff0/00336ae5-e8f4-48ed-a3b3-a9f229f22179_rw_1920.png?h=7583b208cabe7c69763d1a76212fde4a)
Agência: Órbita