An ophthalmic complex that is reference to the entire state needed a strong image and brand positioning. With the new logo and an upcoming new headquarters, DiagLaser had to communicate clearly to their public.
A partir da definição do posicionamento, foi estabelecida uma linha visual para comunicar os pilares da empresa de modo coerente e moderno. O resultado é uma comunicação clara e diferenciada no segmento, que mantém a seriedade de uma instituição médica com um toque humano.
By defining the brand's positioning, it was also established a visual identity to unify the company's pilars in a coherent and innovative way. The result is a very clear visual language, that defies the standard communications inside the segment, albeit it still stands as a serious medical instituion with a human touch.